Publications

Selected peer-reviewed research in applied and behavioral economics

For the most comprehensive and current list of publications, please visit my Google Scholar profile.

2024

Uncorking the virtual frontier of wine experiences: interest drivers and potential consumers' profile

International Journal of Contemporary Hospitality Management

Analysis of consumer interest in virtual wine experiences, identifying key drivers and profiling potential consumers for digital wine tourism. Co-authored with Giulia Gastaldello, Guenter Schamel, and Luca Rossetto.

2024

Unhealthy food, regulations, and consumer welfare: The US microwaveable popcorn market

Economic Inquiry

Examination of regulatory impacts on consumer welfare in the microwaveable popcorn market, with co-authors Christoph Bauner, Debi Prasad Mohapatra, and Emily Wang.

2024

Tasting and consumer demand for wine: do peers and experts matter?

Agricultural and Resource Economics Review

Investigation of how peer and expert opinions influence consumer willingness to pay for wine in experimental settings, with Nadeeka Weerasekara.

2023

How information leads consumers to select specialty foods when tasting is not an option

Food Quality and Preference

Investigation of information's role in specialty food selection when sensory evaluation is unavailable, with Sara Maruyama, Susan Queisser, Sheri Cole, Alina Stelick, and Juyun Lim.

2023

Glass half-full? A comprehensive PLS-SEM approach to explore the pandemic's effect on wine tourism intentions

International Journal of Wine Business Research

Comprehensive analysis of COVID-19 pandemic effects on wine tourism intentions using structural equation modeling, with Giulia Gastaldello and Luca Rossetto.

2023

The impact of outside option saliency and product descriptions on consumer wine tasting behavior

Journal of Wine Economics

Experimental study of how choice set salience and descriptive information influence wine tasting and selection behavior, with Nadeeka Weerasekara and Jie Li.

2021

Clean label trade-offs: a case study of plain yogurt

Frontiers in Nutrition

Case study examining consumer trade-offs between clean label attributes and product quality in yogurt, with Sara Maruyama and Juyun Lim.

2021

Clean label: Why this ingredient but not that one?

Food Quality and Preference

Investigation of consumer perceptions of naturalness across different food ingredients, with Sara Maruyama and Juyun Lim.

2020

Agricultural adoption and behavioral economics: Bridging the gap

Applied Economic Perspectives and Policy

Comprehensive review bridging behavioral economics principles with agricultural technology adoption literature, with co-authors Samuel Bell, Maik Kecinski, Tongzhe Li, Simanti Banerjee, Leah Palm-Forster, and David Pannell.

2020

Urban consumer preferences for nutrient fortified snacks in Zambia

Agribusiness

Choice experiment evaluating urban Zambian consumers' preferences for nutrient-fortified wheat cookies, with Samuel Bell, Grace Kuo, and Emily Heneghan Kasoma.

2019

Does taste sensitivity matter? The effect of coffee sensory tasting information and taste sensitivity on consumer preferences

Food Quality and Preference

Examination of how supertasters respond to sensory information about coffee, investigating interactions between genetic taste sensitivity and information provision, with Jie Li and Miguel Gómez.

2019

The random quantity mechanism: laboratory and field tests of a novel cost-revealing procurement mechanism

Environmental and Resource Economics

Evaluation of a novel mechanism for revealing private costs in payment for environmental services programs, tested through laboratory and field experiments with Samuel Bell.

2016

Personalized pricing and price fairness

International Journal of Industrial Organization

Experimental evidence on how consumer participation in personalized pricing mechanisms affects perceptions of fairness and willingness to engage with differential pricing, with Timothy Richards and Jura Liaukonyte.

2016

Menu-labeling formats and their impact on dietary quality

Agribusiness

Investigation of how different nutrition labeling formats influence food choices and overall dietary quality in experimental restaurant settings, with Wansopin Amatyakul, Pimbucha Rusmevichientong, Harry Kaiser, and Jura Liaukonyte.

2015

Noisy information signals and endogenous preferences for labeled attributes

Journal of Agricultural and Resource Economics

Examination of how noisy or ambiguous information signals affect consumer preferences for labeled product attributes, with Jura Liaukonyte and Harry Kaiser.

2015

The Long-Term Impact of Positive and Negative Information on Food Demand

Canadian Journal of Agricultural Economics

Analysis of lasting effects of positive and negative information on consumer food demand patterns, with Jura Liaukonyte and Harry Kaiser.

2014

Response to comment on taxes, subsidies, and advertising efficacy in changing eating behavior: an experimental study

Applied Economic Perspectives and Policy

Methodological response addressing experimental design considerations and reaffirming original findings, with Harry Kaiser.

Complete Publication Record

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