Publications
Selected peer-reviewed research in applied and behavioral economics
2024
Uncorking the virtual frontier of wine experiences: interest drivers and potential consumers' profile
International Journal of Contemporary Hospitality Management
Analysis of consumer interest in virtual wine experiences, identifying key drivers and profiling
potential consumers for digital wine tourism. Co-authored with Giulia Gastaldello, Guenter Schamel, and Luca Rossetto.
2024
Unhealthy food, regulations, and consumer welfare: The US microwaveable popcorn market
Economic Inquiry
Examination of regulatory impacts on consumer welfare in the microwaveable popcorn market,
with co-authors Christoph Bauner, Debi Prasad Mohapatra, and Emily Wang.
2024
Tasting and consumer demand for wine: do peers and experts matter?
Agricultural and Resource Economics Review
Investigation of how peer and expert opinions influence consumer willingness to pay for wine
in experimental settings, with Nadeeka Weerasekara.
2023
How information leads consumers to select specialty foods when tasting is not an option
Food Quality and Preference
Investigation of information's role in specialty food selection when sensory evaluation is unavailable,
with Sara Maruyama, Susan Queisser, Sheri Cole, Alina Stelick, and Juyun Lim.
2023
Glass half-full? A comprehensive PLS-SEM approach to explore the pandemic's effect on wine tourism intentions
International Journal of Wine Business Research
Comprehensive analysis of COVID-19 pandemic effects on wine tourism intentions using structural equation modeling,
with Giulia Gastaldello and Luca Rossetto.
2023
The impact of outside option saliency and product descriptions on consumer wine tasting behavior
Journal of Wine Economics
Experimental study of how choice set salience and descriptive information influence wine tasting
and selection behavior, with Nadeeka Weerasekara and Jie Li.
2021
Clean label trade-offs: a case study of plain yogurt
Frontiers in Nutrition
Case study examining consumer trade-offs between clean label attributes and product quality
in yogurt, with Sara Maruyama and Juyun Lim.
2021
Clean label: Why this ingredient but not that one?
Food Quality and Preference
Investigation of consumer perceptions of naturalness across different food ingredients,
with Sara Maruyama and Juyun Lim.
2020
Agricultural adoption and behavioral economics: Bridging the gap
Applied Economic Perspectives and Policy
Comprehensive review bridging behavioral economics principles with agricultural technology adoption literature,
with co-authors Samuel Bell, Maik Kecinski, Tongzhe Li, Simanti Banerjee, Leah Palm-Forster, and David Pannell.
2020
Urban consumer preferences for nutrient fortified snacks in Zambia
Agribusiness
Choice experiment evaluating urban Zambian consumers' preferences for nutrient-fortified wheat cookies,
with Samuel Bell, Grace Kuo, and Emily Heneghan Kasoma.
2019
Does taste sensitivity matter? The effect of coffee sensory tasting information and taste sensitivity on consumer preferences
Food Quality and Preference
Examination of how supertasters respond to sensory information about coffee, investigating
interactions between genetic taste sensitivity and information provision, with Jie Li and Miguel Gómez.
2019
The random quantity mechanism: laboratory and field tests of a novel cost-revealing procurement mechanism
Environmental and Resource Economics
Evaluation of a novel mechanism for revealing private costs in payment for environmental services programs,
tested through laboratory and field experiments with Samuel Bell.
2019
PLOS ONE
Analysis of how absence labels promoting the absence of ingredients or practices affect consumer
demand, with applications to organic and clean label marketing, with Jura Liaukonyte and Harry Kaiser.
2016
International Journal of Industrial Organization
Experimental evidence on how consumer participation in personalized pricing mechanisms affects
perceptions of fairness and willingness to engage with differential pricing, with Timothy Richards and Jura Liaukonyte.
2016
Agribusiness
Investigation of how different nutrition labeling formats influence food choices and overall
dietary quality in experimental restaurant settings, with Wansopin Amatyakul, Pimbucha Rusmevichientong, Harry Kaiser, and Jura Liaukonyte.
2015
Noisy information signals and endogenous preferences for labeled attributes
Journal of Agricultural and Resource Economics
Examination of how noisy or ambiguous information signals affect consumer preferences for
labeled product attributes, with Jura Liaukonyte and Harry Kaiser.
2015
The Long-Term Impact of Positive and Negative Information on Food Demand
Canadian Journal of Agricultural Economics
Analysis of lasting effects of positive and negative information on consumer food demand patterns,
with Jura Liaukonyte and Harry Kaiser.
2014
Food Policy
Analysis of advertising effects on consumer food choices and interaction between marketing
messages and policy interventions, with Pimbucha Rusmevichientong, Wansopin Amatyakul, and Harry Kaiser.
2014
Applied Economic Perspectives and Policy
Controlled experiment measuring the relative effectiveness of price-based policies versus
advertising campaigns in shifting dietary choices, with Pimbucha Rusmevichientong, Wansopin Amatyakul, and Harry Kaiser.
2014
Response to comment on taxes, subsidies, and advertising efficacy in changing eating behavior: an experimental study
Applied Economic Perspectives and Policy
Methodological response addressing experimental design considerations and reaffirming
original findings, with Harry Kaiser.
2013
Applied Economic Perspectives and Policy
Experimental examination of how positive versus negative framing of ingredient information
affects consumer valuation and purchasing behavior, with Jura Liaukonyte, Harry Kaiser, and Bradley Rickard.