About
I am an Associate Professor of Applied Economics at Oregon State University (currently on sabbatical at the University of Western Australia) and director of the Applied Experimental Economics Lab. I study economic decision-making in food, wine, agricultural, and environmental markets through controlled experiments and innovative data methods.
My research spans consumer behavior in food and wine markets and producer decisions about technology adoption and resource management. I work across disciplines including food science, forestry, hospitality management, and environmental economics, leading projects supported by over $684,000 in competitive grants. I am also a CBEAR Fellow with the Center for Behavioral and Experimental Agri-Environmental Research.
Research Focus
Consumer Behavior in Food & Wine Markets
Experimental studies of how information, social influences, and sensory experiences shape consumer choices in food and wine markets.
Behavioral Insights for Agriculture & Environment
Application of experimental and behavioral economics to agricultural adoption, forestry management, and environmental mechanism design.
Innovative Experimental & Data Methods
Development of novel experimental designs, mechanisms, and data collection approaches integrating sensory evaluation with economic models.